Our Teva medicines packaging aims to help reduce the risk of dispensing errors and make it easier for patients to identify the right medicine.
The coloured circles, clear dark font and white uncluttered box are all intended to help reduce confusion over different medicines and different strengths of the same medicine – both for the patients taking the treatments, but also the pharmacists who dispense the medicines.
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This style of packaging was created following an extensive research project with the contrasting colours used in the packaging selected to avoid similarity among products listed alphabetically – and placed next to each other on a pharmacist’s shelf – or in likely prescription combinations. We also believe that the use of such colours helps to distinguish differing strengths of the same medicine.
We welcome your feedback about our packaging, you can send your comments to us and we will incorporate them into our ongoing evaluation of our product packaging.
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